To face future challenges in telecom sector Orange said it is essential to introduce new brand signature “Orange is here”.
As the company celebrates its 30th anniversary in April, Orange Group announced a new brand signature, “Orange is Here.” According to Orange, this action is supported by a new communication strategy intended to more accurately convey the business’ dedication to serving as a reliable operator for its clients. The corporation uses the slogan “Orange is here” in a branding style that was made public yesterday.
Future Plan
Orange recognizes that it must do more to highlight the superiority of its networks and services among the many obstacles it faces in a sector that is always improving. The company wants to satisfy the changing demands of its user base while putting a high priority on its level of client relations. The company said, “A new brand expression is essential to tackle the challenges of the telecommunications industry and support the deployment of the plan ‘Lead the Future.'”
‘Orange is Here’ is the new brand signature.
Orange claims that its new brand trademark, “Orange is Here,” sends a clear statement about its dedication to being a reliable operator for its clients in every situation and at every stage of their journey. This signature shows Orange’s employees’ firm commitment to providing excellent customer service and represents the caliber of Orange’s network. It also demonstrates the Group’s commitment to provide the most affordable, highly tailored, and inventive solutions possible. Orange’s clients relate to this signature’s informality, friendliness, and simplicity since they are similar to them in their daily lives.
New brand signature strategy
Orange claims that a marketing idea that supports all of their products and services—which appeal to consumers, professionals, and companies in both local and foreign markets—complements the new brand signature.
Regarding the meaning of “Orange is Here,” Orange Group made the following statement: “These three words represent the brand identity that we wish to depict at Orange. Three terms that bolster the Group’s audacious and committed strategy to be simpler, more approachable, and closer. Three words that every employee will live up to. Three words that represent Orange’s aim to continue standing out while staying close to its consumers. Orange is a 30-year-old company that is confident and determined about the future.”
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